Category: Useful Skills

Business Model for Startups

Randomly, I get to share something so significant that I feel like it might be a bit overwhelming. And this may be it… I know, it’s pretty intense.

I’m going to cut to the chase and give you the step-by-step directions on how to use this business model for startups. Because quite honestly, if you need more than that to pull this together, we need to do a consult.

When you get this Business Model, I know you’re going to be pretty jazzed, because it’s a thrilling moment, to get the full-on step-by-step plan in one simple outline. Anyone can do startups with this business model.

But, here it is.

1. Become so totally enamored and knowledgeable about your area of interest that you can solve any problem that might arise. You need to know this information inside/out. And be able to talk about it, fluently.

2. Orient yourself into the program so that you can flush out any problems and offer air-tight solutions. This is an in-depth level of exposure that will take you deep into the program you’re going to present to your readers.

3. Validate and prove your expertise in the program by writing content, and building a solid platform of information that allows you to share your expertise, and attract a given message about this program.

4. Know, ask, and answer the three biggest questions within your platform. Ask them, and answer them in your FAQ pages. Be sure to give as complete an answer as possible and share the whole value of your work, because once you know it this well, it’s okay to share everything with your audience. They’ll need more of your expertise.

5. Set up a landing page where you can signin subscribers to your program. This is the most important step you will take, because without subscribers to your email messages in this niche, there isn’t really a viable business. Be sure you’re getting subscribers.

a) use a squeeze page split test to find out what the biggest problems are and what problems get the biggest result.
b) activate your marketing plan for both squeeze pages, personalized to the audience.

Be sure you read through this business model for startups, and before you start adding content get those squeeze pages set up. You’ll want to grab that traffic from the beginning.

Do this!

Trivial Adulation, Frustration, and Anger Management

social media marketing

OMG, there’s no SHARE button! The frustration was palpable on FB this morning. That tiny little five letter word that fills the space after “comment” on the “what to do bar” under a post, picture, or video appears to not be there sometimes. But just sometimes. So, we have to have long winded discussions about why it is there on one post, yet not on another.

I tried. I offered several explanations (all the same, but worded differently, for those who weren’t picking up on the nuances of the game plan). And then there was the graphic I created for the express purpose of proving the point, that it wasn’t FACEBOOK removing the button, but the poster who determines that nobody but their own friends should SEE what they post. Well, that didn’t work either.

Instead of being angry at Facebook for removing the button, that whole list of posters were now angry at me for explaining it. One – bless her sweet heart – informed me that “if you’re not an IT professional, you don’t know what you’re talking about” and I didn’t bother to tell her, I am. Why bother?

More and more often recently, I’ve noticed people are offended, adulated, or frustrated by less and less. Really, a SHARE button?

Share Button

Last night, I was visiting with a friend online, and she went off, totally blowing up over Facebook adding an option to schedule an event, when she used a keyword “Tomorrow” in a private message. In the end, she asked, “Why does Facebook care?”

Facebook is a for-profit business.

The objective of providing a FREE place for people to communicate with each other is for Facebook to sell ads that people click on, to make money. Facebook wants you to spend your time creating more and more pages, events, groups, and posts, so they can sell ads. Yeah, kinda brilliant, isn’t it! Wish I’d thought of that!

Does this mean I reject the use of Facebook, because they appear to manipulate me into doing what they want? No. It means I’m a little more selective about what I do. And I try to make sure it’s really something I want to do – before I spend my time doing it.

If the act benefits ME, I’m more likely to play along than if whatever Facebook is encouraging me to do offers me no benefit.

Selective reasoning works well.

Just because Facebook offers up a new option, or takes one away, doesn’t mean their service is less appealing. It means they’ve found a way to streamline their services to meet THEIR needs. IF you don’t like it, adjust it to meet your needs, or create your own “Facebook” and don’t worry about them anymore.

In simpler words… Get over it!

Why get upset that Facebook is a self-serving business model, just like almost every other business model? Use it, find ways around their ‘reprogramming’ and move on… Change is part of the program. Instead of making a big deal out of what Facebook does to confuse users, why not find ways to make money from Facebook?

Social Media Marketing Business Models are PROFITABLE!

If you’re on social media: Facebook, Twitter, Pinterest, or LinkedIn – or any of many other options, I believe you have an opportunity in your hands. I believe this, because I’ve applied this Business Model over the past several years, and it works.

By learning a social media platform and then finding clients who want to pay you to share their business, you could be making money on social media.

Click below to find a Social Media Marketing Business Model that works. And sell your services.


$7 Business Model

3 Blog Tactics for Driving High-Volume Traffic

…and getting better conversion than EVER before.

When I started this website, I wasn’t sure what ‘online with Jan’ meant, other than an opportunity to connect with a different audience than my usual web-development clients. Then one day I realized there was a key value, and important difference between the average person online who might be looking for someone like me, and the chaotic adventure seeking marketing crowd who sought out my web-design business.

actionable contentThe key component of those who seek out online with Jan over the web-designer has something to do with the bold glory of Grannies on the Internet doing what Grannies do. We show off our kids, and share our crafts. Only, my craft is web design.

The Grannies who seek me are searching for information about their websites, the details about marketing their products and crafts online, and the excitement that comes from knowing people who make a lot of money doing what I do. Those ladies know that to make money themselves, they have to rub elbows and knock knees with folks who do make money online. But they don’t necessarily want to hang out with the college crew techies who generally make up that notable sector of society.

It isn’t that we don’t like the college age boys and girls, we love them! But we’re not cougars, and we prefer tea and crackers over GMO cakes and designer coffees – well, they do. I still like my designer coffees.

The thing is… I have a lot of techie experience, and I can write about that, but I prefer to give credit where credit is due, and write what is of interest to ME while sharing the techie information of my young buddies who have put a lot of thought and effort into building their tech business. With more than 20 years of technical background, web design, graphics, and getting to the bones of marketing online, I understand the important aspects of tech, and what it takes to be successful. I want it all!

Web Design

#1 Blog Tactic for Driving High-Volume Traffic

When you write your blog posts, write what you know. There’s a new fad going around where people try to write about things they don’t know about, and want to give advice in areas where they have no expertise. Trust me, that will be short-lived, and won’t accomplish much. In fact, those lovely folks will probably forget to update their websites at the end of the year, and they’ll all be available for someone else to manage next year.

Write about what you know and drive traffic that is truly interested in reading what you write. 

This is a key component to driving high-volume traffic and making solid buyer conversions from that traffic. When you’re writing for people like you, who like what you like, they won’t have to hunt for an expert in their area of expertise.

Some key elements of writing what you know come from these questions, below. Take a moment and read through them, then answer them, honestly. You’ll notice a thread of interest flowing through them, and that interest is YOU, and people like YOU.competitive advantage

  1. What kinds of food do you like to eat?
  2. Where do you spend your down time?
  3. Who do you hang out with in the afternoon?
  4. What do you do when you want to kick back and relax?
  5. What movies and television shows do you watch?
  6. Who do you call when you want to talk?
  7. When do you feel the most energetic?
  8. What kind of music do you listen to?
  9. If you could do anything you wanted for 3 weeks, what would you do?
  10. Where would you go if you were given a vacation – to anywhere?

Write about those things and see who finds you! I bet the people who find you will become good friends, and will like several of the things you like to do. In fact, they’ll probably enjoy so many of the same things that they connect through your blog, leave you messages, and share your blog posts with their friends.

#2 Blog Tactic for Driving High-Volume Traffic

make money onlineWrite something you’ve already read, BETTER. I get about half of all my traffic from organic SEO. That’s search engine optimization for those who don’t know. People search something on Google, or Bling, or Yahoo, and the first page that pops up is my page, with an article I’ve written and shared. Almost as often as I have one hit the top of the Search Engine Pages, I realize that I’m not the only one who wrote about that topic. And my article may not even be the longest, but it’s the BEST. It’s the best because I’ve used keywords, added content that adds more value, and increased the readability of the article with sub-headers and bullet points. These come natural for me, and I use them in almost everything I write. But the best part is that those sub-headers and bullet points also add searchability, and bring my content to the top of the page.

Include plenty of optimized graphics in your content as well. The more graphics you have with searchable keyword titles and alt-text, the more likely people are to find your content.

Don’t hesitate to use ads that drive traffic to specific items in your content, and add qualifiable alt-text titles to those graphics, because they help move your traffic where it need to go.

#3 Blog Tactic for Driving High-Volume Traffic

$7 Business ModelPeople get to your site one of five ways:

  • Direct (type in the URL)
  • Email (clicked from an email)
  • Referral (clicked a link from another site)
  • Social (saw it on Facebook, Twitter, etc.)
  • SEO (sent from a search engine)

And SEO blows all of the other 4 out of the water for creating sustained traffic. Let’s go one by one.

SEO is a great way to be found, via search engine. When you create a baseline for searches using keywords, meta tags, and comprehensive descriptions of your page, the next step is easy. Optimize the titles and sub-headers of all your content. People look for ideas, topics, concepts, and when you write articles with titles, sub-headers, and keywords that use the same long tail phrases as the concepts, topics, and ideas people search for, the search engines refer them to your website.

I’ve been called an SEO Hustler because I capture concepts in titles and use long tail search phrases to identify my content. That’s okay with me, because it works great. My readers find me on Google, Bing, Yahoo, and other search engines, because I’m readily available, showing up with the same phrases they seek.

  • Most people won’t know your URL.

This is a key concept, because many can’t spell your name, they won’t know exactly what your URL is, and they really won’t know to search for you at a .net, or .org. So you really need to focus more of your content on keyword phrases.

  • Your Email list won’t hold everyone interested in what you offer.

Even at 100K people on one of my lists, I still don’t have EVERYONE who might be interested in that particular topic on my email list. They’ll need another means of locating my content, finding my website, and buying what I offer.

  • Referral traffic may account for 1% of my overall traffic, even when I’m viral.

Viral promotion, the hit and miss variety of click and share on most social media is a form of referral, and EVEN with that, I’m only at 1% of my overall traffic. That 1% isn’t high-conversion, buyer traffic that makes me a lot of profit.

  • Social media numbers dominate no market, although Social Media Marketing.

Social Media Marketing adds incredible value to your business online, by driving return traffic, and yet — the traffic driven from social media, even when your content goes viral is of little overall benefit to the growth of your online business.

Primary traffic always comes from Search Engine Optimization, due to content development and the quality of content you share on your site. The overall VALUE of your website is based on the content you share and the traffic you incure on your site. Build content, drive traffic, improve your value.

Content Development

Hey, take a quick minute and visit my Author Page on and check out my publications. Below are book covers and links to specific books.
You Are Not Alone Influencer Auto Maintenance

Market Yourself!

market yourself

How do you represent yourself? Do you sell yourself short? Or do you manage to look really cool in a room full of strangers?

One of my best friends online comes across as a silly cheerleader with a room full of adoring fans on the internet, but she sells herself, her market, and her product with ‘glee’ appeal. She grows an audience based on her product, but the audience responds to *her*.

Occasionally, she posts a link to her product. But before she posts any links, she talks about all the fun she’s having shopping at the site, visiting friends at the site, spending days with her buddies running around, and asking people to share their ideas about what she’s selling. She markets herself before the site.

How can you make this work for you?

  1. Talk about what  you’re doing.
  2. Share where you are.
  3. Invite others to comment on products  you use.
  4. Bring your readers to the event.
  5. Share your thoughts.

These are just five things you can do with social media before you share the links you’re marketing.

Bring in the bright and shiny things, show those off, and move beyond that to the part where you share yourself. Don’t just share the bright and shiny – SHARE YOU.


Details of an email address.


This may be redundant… Bear with me if you know this one, some do not.

Every email has specific things involved in the process of sending or creating an email address. Without them, it isn’t an email address.

Name of the person:

The identifier of the person will be the first portion of the email. It may be their name, a nickname, a number or a symbolic word or phrase they’ve chosen to represent them. I almost always recommend using your name for professional emails, but some names are already in use.

Names such as:

QuirkyKid, BetaSucker, LimitedNo, BasePlant, Code4Me, BeatenDown, SpunkyChild, OrdinaryHousewife, have all been used by various people and are representative of names used for email addresses.

Real names:

First name, Middle initial, Last name, are common, such as JanDVerhoeff, or JanVerhoeff, or Jan. All these refer to the same person, me. What you might use could be any combination of your own names. A favorite for many is to reverse their names: Verhoeff.Jan, which I have done too.

Combo names:

Jan2010, Virginia1911, CodyPaulCU12, or SmackinJudi, might be an easy way to identify the person and add an original factor to the email.

The @ symbol is required in an email. Without it, you don’t have a complete email address and it won’t go anywhere when you hit send. The address is simply incomplete and can’t be found. So, if you see someone write their email and that isn’t in the message, you’ll know you need to ask where it goes. This symbol comes immediately after the name the person uses as an identifier.


All email messages have a host account, or some place where the mail is sent before it locates the owner. The host comes after the @ symbol.

For instance: includes the name: Judy, the @ symbol, and the host:

Hosts can be any stand alone website. My email is: – is my website. If you type just that much into a search browser url, you’ll land on my website. If you send your message to I’ll receive it via my website.

Be sure you always use your whole email address, and include the whole email address of the person you’re sending a message, or they may not get what you send.