OMG, there’s no SHARE button! The frustration was palpable on FB this morning. That tiny little five letter word that fills the space after “comment” on the “what to do bar” under a post, picture, or video appears to not be there sometimes. But just sometimes. So, we have to have long winded discussions about why it is there on one post, yet not on another.
I tried. I offered several explanations (all the same, but worded differently, for those who weren’t picking up on the nuances of the game plan). And then there was the graphic I created for the express purpose of proving the point, that it wasn’t FACEBOOK removing the button, but the poster who determines that nobody but their own friends should SEE what they post. Well, that didn’t work either.
Instead of being angry at Facebook for removing the button, that whole list of posters were now angry at me for explaining it. One – bless her sweet heart – informed me that “if you’re not an IT professional, you don’t know what you’re talking about” and I didn’t bother to tell her, I am. Why bother?
More and more often recently, I’ve noticed people are offended, adulated, or frustrated by less and less. Really, a SHARE button?
Last night, I was visiting with a friend online, and she went off, totally blowing up over Facebook adding an option to schedule an event, when she used a keyword “Tomorrow” in a private message. In the end, she asked, “Why does Facebook care?”
Facebook is a for-profit business.
The objective of providing a FREE place for people to communicate with each other is for Facebook to sell ads that people click on, to make money. Facebook wants you to spend your time creating more and more pages, events, groups, and posts, so they can sell ads. Yeah, kinda brilliant, isn’t it! Wish I’d thought of that!
Does this mean I reject the use of Facebook, because they appear to manipulate me into doing what they want? No. It means I’m a little more selective about what I do. And I try to make sure it’s really something I want to do – before I spend my time doing it.
If the act benefits ME, I’m more likely to play along than if whatever Facebook is encouraging me to do offers me no benefit.
Selective reasoning works well.
Just because Facebook offers up a new option, or takes one away, doesn’t mean their service is less appealing. It means they’ve found a way to streamline their services to meet THEIR needs. IF you don’t like it, adjust it to meet your needs, or create your own “Facebook” and don’t worry about them anymore.
In simpler words… Get over it!
Why get upset that Facebook is a self-serving business model, just like almost every other business model? Use it, find ways around their ‘reprogramming’ and move on… Change is part of the program. Instead of making a big deal out of what Facebook does to confuse users, why not find ways to make money from Facebook?
Social Media Marketing Business Models are PROFITABLE!
If you’re on social media: Facebook, Twitter, Pinterest, or LinkedIn – or any of many other options, I believe you have an opportunity in your hands. I believe this, because I’ve applied this Business Model over the past several years, and it works.
By learning a social media platform and then finding clients who want to pay you to share their business, you could be making money on social media.
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