Category: Social Media

Trivial Adulation, Frustration, and Anger Management

social media marketing

OMG, there’s no SHARE button! The frustration was palpable on FB this morning. That tiny little five letter word that fills the space after “comment” on the “what to do bar” under a post, picture, or video appears to not be there sometimes. But just sometimes. So, we have to have long winded discussions about why it is there on one post, yet not on another.

I tried. I offered several explanations (all the same, but worded differently, for those who weren’t picking up on the nuances of the game plan). And then there was the graphic I created for the express purpose of proving the point, that it wasn’t FACEBOOK removing the button, but the poster who determines that nobody but their own friends should SEE what they post. Well, that didn’t work either.

Instead of being angry at Facebook for removing the button, that whole list of posters were now angry at me for explaining it. One – bless her sweet heart – informed me that “if you’re not an IT professional, you don’t know what you’re talking about” and I didn’t bother to tell her, I am. Why bother?

More and more often recently, I’ve noticed people are offended, adulated, or frustrated by less and less. Really, a SHARE button?

Share Button

Last night, I was visiting with a friend online, and she went off, totally blowing up over Facebook adding an option to schedule an event, when she used a keyword “Tomorrow” in a private message. In the end, she asked, “Why does Facebook care?”

Facebook is a for-profit business.

The objective of providing a FREE place for people to communicate with each other is for Facebook to sell ads that people click on, to make money. Facebook wants you to spend your time creating more and more pages, events, groups, and posts, so they can sell ads. Yeah, kinda brilliant, isn’t it! Wish I’d thought of that!

Does this mean I reject the use of Facebook, because they appear to manipulate me into doing what they want? No. It means I’m a little more selective about what I do. And I try to make sure it’s really something I want to do – before I spend my time doing it.

If the act benefits ME, I’m more likely to play along than if whatever Facebook is encouraging me to do offers me no benefit.

Selective reasoning works well.

Just because Facebook offers up a new option, or takes one away, doesn’t mean their service is less appealing. It means they’ve found a way to streamline their services to meet THEIR needs. IF you don’t like it, adjust it to meet your needs, or create your own “Facebook” and don’t worry about them anymore.

In simpler words… Get over it!

Why get upset that Facebook is a self-serving business model, just like almost every other business model? Use it, find ways around their ‘reprogramming’ and move on… Change is part of the program. Instead of making a big deal out of what Facebook does to confuse users, why not find ways to make money from Facebook?

Social Media Marketing Business Models are PROFITABLE!

If you’re on social media: Facebook, Twitter, Pinterest, or LinkedIn – or any of many other options, I believe you have an opportunity in your hands. I believe this, because I’ve applied this Business Model over the past several years, and it works.

By learning a social media platform and then finding clients who want to pay you to share their business, you could be making money on social media.

Click below to find a Social Media Marketing Business Model that works. And sell your services.


$7 Business Model

Market Yourself!

market yourself

How do you represent yourself? Do you sell yourself short? Or do you manage to look really cool in a room full of strangers?

One of my best friends online comes across as a silly cheerleader with a room full of adoring fans on the internet, but she sells herself, her market, and her product with ‘glee’ appeal. She grows an audience based on her product, but the audience responds to *her*.

Occasionally, she posts a link to her product. But before she posts any links, she talks about all the fun she’s having shopping at the site, visiting friends at the site, spending days with her buddies running around, and asking people to share their ideas about what she’s selling. She markets herself before the site.

How can you make this work for you?

  1. Talk about what  you’re doing.
  2. Share where you are.
  3. Invite others to comment on products  you use.
  4. Bring your readers to the event.
  5. Share your thoughts.

These are just five things you can do with social media before you share the links you’re marketing.

Bring in the bright and shiny things, show those off, and move beyond that to the part where you share yourself. Don’t just share the bright and shiny – SHARE YOU.


What Experience Do You Have?

coffee success

“Everything in this program is based on experience – the experience of people who’ve already achieved what you want to achieve.” ~Bob Bly

This is a key factor in any business situation.  You’ll want to identify any experience you already have, so let’s start with preparing a quick resume of what you already know how to do. Break it into simple details, so you can readily identify the skills that will be useful during your training period, and further during your efforts to build a business online.

These are five basic skills you’ll need to have, so list these first and add any details you believe might be helpful:

  1. Read and comprehend email messages.
  2. Respond to emails with detailed messages, including necessary links and attachments.
  3. Search the web and locate information needed.
  4. Use various forms of social media (list every social media method you’ve used and rate 1 – 5 your skill level).
  5. Create and subscribe to various accounts online.

Trust me, if you’ve joined this course and are part of the ‘make money online’ team we’re creating, you already have these skills. Please do add details and any other similar skills you may have to your list.

(Post your list in the comments below, or add them to a document and email me a copy.)

What’s your Product Worth?

make money online

In your niche… Are you the absolute BEST person available to teach what you teach?

But… if you’re going to do a job, and you’re going to charge for your efforts, do you want to charge the minimum someone will pay for that topic, or do you want to charge the most? Why?

Make Money Online Business ModuleMy reasoning had always been pretty sound that I had a valuable product and offered it at an equitable price, something fair and low enough that people could afford what I do. I’ve always stayed busy and figured because my business was always growing, I should consider myself fortunate, because so many in this economy are floundering.

Over a period of several months I considered the pricing model that I’ve used for so long and wondered if I’d been giving too much away. But, there always seemed to be many who complained that they couldn’t afford the prices I offered. Recently, after a discussion with my coach (I love the fact that I finally made the jump and hired a coach for ME) I’ve gone over my pricing and I’ve raised the prices to match the quality (for the first time in years), partially because I realized that my closest competitor, both in location and quality is more than five times the (original) price and slower to deliver, AND moreover… doesn’t provide the continued service I’ve always provided.

My thoughts had always been to stay – middle ground – and about a week ago, I heard someone say “Middle ground is displacement for failure, you’re either moving toward WINNING or LOSING, you can’t stay in the middle for long. So if you want to win, pull harder.” The concept made sense to me, and I started looking at where I was on that line of succession. If I want to win/make more money, I had to be moving faster toward the high-end. I adjusted my prices and posted my July special day before yesterday. I’ve sold 3 July specials at literally 4 X my normal “regular rate” (and THAT is the discounted price. Regular price is higher.)and I’ve got more people calling me today, PLUS appointments for next week too. THIS is more business than I saw in the entire month of JUNE at the lower price.

Is this actual proof positive that I was underpriced?

The line “you get what you pay for” came up today as I visited with a new customer, who had just spent the price for her website and added to it for an additional separate site for her specialty products, an increase on the NEW pricing of more than 80%, plus a NEWLY set up high-value coaching program to teach her how to use the program, charged monthly. She didn’t hesitate to park her plastic on my subscriber list for a monthly fee that is double my original site cost, annual fee.

As of ten minutes ago, I received an email from her, referencing the little bit I’ve completed on her site, “Jan, this is at least ten times better already than any site in my genre. I’m so impressed, I feel like I should send you a bonus!”

No, friends it isn’t about the money. The money is just the transfer of value. The real deal is the value they receive and how much they perceive that value to be worth.

A workman is worthy his hire – Biblical principle to adhere to from this point forward.

— Jan Verhoeff

Make profits online