How do you represent yourself? Do you sell yourself short? Or do you manage to look really cool in a room full of strangers?
One of my best friends online comes across as a silly cheerleader with a room full of adoring fans on the internet, but she sells herself, her market, and her product with ‘glee’ appeal. She grows an audience based on her product, but the audience responds to *her*.
Occasionally, she posts a link to her product. But before she posts any links, she talks about all the fun she’s having shopping at the site, visiting friends at the site, spending days with her buddies running around, and asking people to share their ideas about what she’s selling. She markets herself before the site.
How can you make this work for you?
- Talk about what you’re doing.
- Share where you are.
- Invite others to comment on products you use.
- Bring your readers to the event.
- Share your thoughts.
These are just five things you can do with social media before you share the links you’re marketing.
Bring in the bright and shiny things, show those off, and move beyond that to the part where you share yourself. Don’t just share the bright and shiny – SHARE YOU.