…and getting better conversion than EVER before.
When I started this website, I wasn’t sure what ‘online with Jan’ meant, other than an opportunity to connect with a different audience than my usual web-development clients. Then one day I realized there was a key value, and important difference between the average person online who might be looking for someone like me, and the chaotic adventure seeking marketing crowd who sought out my web-design business.
The key component of those who seek out online with Jan over the web-designer has something to do with the bold glory of Grannies on the Internet doing what Grannies do. We show off our kids, and share our crafts. Only, my craft is web design.
The Grannies who seek me are searching for information about their websites, the details about marketing their products and crafts online, and the excitement that comes from knowing people who make a lot of money doing what I do. Those ladies know that to make money themselves, they have to rub elbows and knock knees with folks who do make money online. But they don’t necessarily want to hang out with the college crew techies who generally make up that notable sector of society.
It isn’t that we don’t like the college age boys and girls, we love them! But we’re not cougars, and we prefer tea and crackers over GMO cakes and designer coffees – well, they do. I still like my designer coffees.
The thing is… I have a lot of techie experience, and I can write about that, but I prefer to give credit where credit is due, and write what is of interest to ME while sharing the techie information of my young buddies who have put a lot of thought and effort into building their tech business. With more than 20 years of technical background, web design, graphics, and getting to the bones of marketing online, I understand the important aspects of tech, and what it takes to be successful. I want it all!
#1 Blog Tactic for Driving High-Volume Traffic
When you write your blog posts, write what you know. There’s a new fad going around where people try to write about things they don’t know about, and want to give advice in areas where they have no expertise. Trust me, that will be short-lived, and won’t accomplish much. In fact, those lovely folks will probably forget to update their websites at the end of the year, and they’ll all be available for someone else to manage next year.
Write about what you know and drive traffic that is truly interested in reading what you write.
This is a key component to driving high-volume traffic and making solid buyer conversions from that traffic. When you’re writing for people like you, who like what you like, they won’t have to hunt for an expert in their area of expertise.
Some key elements of writing what you know come from these questions, below. Take a moment and read through them, then answer them, honestly. You’ll notice a thread of interest flowing through them, and that interest is YOU, and people like YOU.
- What kinds of food do you like to eat?
- Where do you spend your down time?
- Who do you hang out with in the afternoon?
- What do you do when you want to kick back and relax?
- What movies and television shows do you watch?
- Who do you call when you want to talk?
- When do you feel the most energetic?
- What kind of music do you listen to?
- If you could do anything you wanted for 3 weeks, what would you do?
- Where would you go if you were given a vacation – to anywhere?
Write about those things and see who finds you! I bet the people who find you will become good friends, and will like several of the things you like to do. In fact, they’ll probably enjoy so many of the same things that they connect through your blog, leave you messages, and share your blog posts with their friends.
#2 Blog Tactic for Driving High-Volume Traffic
Write something you’ve already read, BETTER. I get about half of all my traffic from organic SEO. That’s search engine optimization for those who don’t know. People search something on Google, or Bling, or Yahoo, and the first page that pops up is my page, with an article I’ve written and shared. Almost as often as I have one hit the top of the Search Engine Pages, I realize that I’m not the only one who wrote about that topic. And my article may not even be the longest, but it’s the BEST. It’s the best because I’ve used keywords, added content that adds more value, and increased the readability of the article with sub-headers and bullet points. These come natural for me, and I use them in almost everything I write. But the best part is that those sub-headers and bullet points also add searchability, and bring my content to the top of the page.
Include plenty of optimized graphics in your content as well. The more graphics you have with searchable keyword titles and alt-text, the more likely people are to find your content.
Don’t hesitate to use ads that drive traffic to specific items in your content, and add qualifiable alt-text titles to those graphics, because they help move your traffic where it need to go.
#3 Blog Tactic for Driving High-Volume Traffic
People get to your site one of five ways:
- Direct (type in the URL)
- Email (clicked from an email)
- Referral (clicked a link from another site)
- Social (saw it on Facebook, Twitter, etc.)
- SEO (sent from a search engine)
And SEO blows all of the other 4 out of the water for creating sustained traffic. Let’s go one by one.
SEO is a great way to be found, via search engine. When you create a baseline for searches using keywords, meta tags, and comprehensive descriptions of your page, the next step is easy. Optimize the titles and sub-headers of all your content. People look for ideas, topics, concepts, and when you write articles with titles, sub-headers, and keywords that use the same long tail phrases as the concepts, topics, and ideas people search for, the search engines refer them to your website.
I’ve been called an SEO Hustler because I capture concepts in titles and use long tail search phrases to identify my content. That’s okay with me, because it works great. My readers find me on Google, Bing, Yahoo, and other search engines, because I’m readily available, showing up with the same phrases they seek.
- Most people won’t know your URL.
This is a key concept, because many can’t spell your name, they won’t know exactly what your URL is, and they really won’t know to search for you at a .net, or .org. So you really need to focus more of your content on keyword phrases.
- Your Email list won’t hold everyone interested in what you offer.
Even at 100K people on one of my lists, I still don’t have EVERYONE who might be interested in that particular topic on my email list. They’ll need another means of locating my content, finding my website, and buying what I offer.
- Referral traffic may account for 1% of my overall traffic, even when I’m viral.
Viral promotion, the hit and miss variety of click and share on most social media is a form of referral, and EVEN with that, I’m only at 1% of my overall traffic. That 1% isn’t high-conversion, buyer traffic that makes me a lot of profit.
- Social media numbers dominate no market, although Social Media Marketing.
Social Media Marketing adds incredible value to your business online, by driving return traffic, and yet — the traffic driven from social media, even when your content goes viral is of little overall benefit to the growth of your online business.
Primary traffic always comes from Search Engine Optimization, due to content development and the quality of content you share on your site. The overall VALUE of your website is based on the content you share and the traffic you incure on your site. Build content, drive traffic, improve your value.
Hey, take a quick minute and visit my Author Page on Amazon.com and check out my publications. Below are book covers and links to specific books.