Category: Entrepreneur

Business Model for Startups

Randomly, I get to share something so significant that I feel like it might be a bit overwhelming. And this may be it… I know, it’s pretty intense.

I’m going to cut to the chase and give you the step-by-step directions on how to use this business model for startups. Because quite honestly, if you need more than that to pull this together, we need to do a consult.

When you get this Business Model, I know you’re going to be pretty jazzed, because it’s a thrilling moment, to get the full-on step-by-step plan in one simple outline. Anyone can do startups with this business model.

But, here it is.

1. Become so totally enamored and knowledgeable about your area of interest that you can solve any problem that might arise. You need to know this information inside/out. And be able to talk about it, fluently.

2. Orient yourself into the program so that you can flush out any problems and offer air-tight solutions. This is an in-depth level of exposure that will take you deep into the program you’re going to present to your readers.

3. Validate and prove your expertise in the program by writing content, and building a solid platform of information that allows you to share your expertise, and attract a given message about this program.

4. Know, ask, and answer the three biggest questions within your platform. Ask them, and answer them in your FAQ pages. Be sure to give as complete an answer as possible and share the whole value of your work, because once you know it this well, it’s okay to share everything with your audience. They’ll need more of your expertise.

5. Set up a landing page where you can signin subscribers to your program. This is the most important step you will take, because without subscribers to your email messages in this niche, there isn’t really a viable business. Be sure you’re getting subscribers.

a) use a squeeze page split test to find out what the biggest problems are and what problems get the biggest result.
b) activate your marketing plan for both squeeze pages, personalized to the audience.

Be sure you read through this business model for startups, and before you start adding content get those squeeze pages set up. You’ll want to grab that traffic from the beginning.

Do this!

Confidence Beats a Path Through the Forest

Self Promotion

Have you ever wondered how to get something done?

One step at a time, will carry you through the forest, but what if you don’t know where to go? Or where to start? Or where to place your foot? Or what shoes to wear?

On a daily basis I’m faced with these kinds of questions about marketing, and then the response.

I’m going to share one of these encounters in a moment, but first I want to share something else… The basic concept of how to beat that path through the forest and what you should be doing. This is a step by step concept basis of how to get things done… First.

You have a great idea.

Write it down. Write it down, and put some serious detail into your idea. Create within it a goal that you can easily achieve within the next week, and then another 5 year goal, something you can reach for. But write it down.

Did I say WRITE IT DOWN? Do that. Write it down.

Your idea needs encouragement.

Everyone needs a mind-blowing mentor who can visualize their new ideas… Such mentors are readily available and easily found, when you know what you’re looking for. Many are available for the price of a cup of coffee online. Someone who has a good grip on business, marketing, and development of ideas will be able to give you some solid guidance, or even a quick – no, it’s already overdone – but more likely, such a person will ask questions that drive you to creating a more profitable outcome by thinking openly about how to apply your idea and make it  a doable concept.

Don’t skimp on this part. You really do need someone to encourage you to think bigger, better, and more effectively. Maybe even someone to plot out the options that might be available for you, to market your project.

Your idea needs research and direction.

Do your due diligence now. Don’t push this aside, take a few hours, a few days, or a week, and do what you have to do to find out if your idea has any marketability, a niche to fill, or any promise of ever becoming profitable or not. Write this all down. You’ll need a specific record of what you find. Either in a file on your computer, or a spiral notebook, keep access to links, markets, what people say, and any other detailed information you find.

Plan out the directions you’ll take your idea…

  • Is it a service?
  • Is it a product?
  • Do you need a manufacturer?
  • Will you do the job yourself?
  • Will you hire others?

Sort out all these details and any more you come up with so you can determine exactly where you go next.

Your idea needs focus and support.

This is the part where your message comes in handy. If you already have a message and a tribe of people who believe in you, support you, and help you market your ideas and businesses, connect with that tribe of people. Set up a round table for discussing your idea and to build your focus, gain support, and build a network of supportive ‘assistants’ who will help you promote your idea once it’s ready to send out into the world.

Now… Onward to the Forest!

I promised I’d share the basis of this story. And I’m going to share it right now…

Case Study of the Client Unwilling to Enter the Forest

I’ve had a client for more than six months, going close to a year now, who has hired me to do his marketing. I spent a lot of time and effort marketing for him based on his website (it had a story to tell and appeared to be a story of success), and his words. He said all the “right things” indicating that he had at one point been successful.

As time wore on, there were other indicators, including but not limited to his constant search for ‘outside approval’ of his business. He was always spending more and more money to do the same things that were being done, and ultimately overlapping his marketing efforts, with non-profitable results. On several occasions, I mentioned that I was a consultant and would be glad to help him format a plan for his marketing efforts, but each time, he said, “I can’t afford to pay you for that service.”

Within days, he would hire another marketing service that had a higher cost and no results.

Then, in a freaky discussion about his past, he revealed that he’d actually made a few random sales, and those had encouraged him to continue working the business, but he was working it from a trust fund. And the dire revelation: The trust fund is about to run out of money.

I’m not a mathematics whiz or anything, but my years of accounting told me that if he’s been running his business from a trust fund, he’s not making a lot of money from his marketing efforts. So I asked specifically how many [of his product] had he sold in the past year?

Three.

Now if we’re talking million dollar houses, or million dollar deals, or even six-figure deals where his commissions are noteworthy, he’s made some money. So, I tenaciously as how much he makes per deal. No response. I ask how much his product sells for on a base line (lowest/highest). His response indicated that he’s making annually, less than most of my clients make monthly. And… he says, I’m living off the principle of my trust fund.

Whoa! Say what? That’s BAD business. You’re spending a lot of money marketing and I know you RECEIVE CALLS, so what then?

Sometimes I sell, but more often, they’re just too cheap to buy.

Let me step out of the case study for a moment and give you some basic details:

  • His products are 30% cheaper than other products in the same market.
  • His products are readily available without the ‘middle man’ scenario.
  • He offers absolutely NO VALUE to the package as a ‘middle man’.
  • His marketing effectively draws in a strong niche market.
  • He’s getting 5 – 10 hits a day, and at least 3 per week of those hits, becomes a contact.
  • He’s doing nothing to build relationships with the contacts.
  • He offers no contingency, or next step plan to promote another product.
  • His funnel doesn’t include keeping connections or building relationships.
  • All customers are one time customers and gone.

And now back to the case study.

Obviously, he can’t afford a consultation, and I’m working on the “process” so I can offer some discussion, interaction, for free, and give him the basics, plus some advice about building his contingency market, so he’s got a continued marketing plan for building those relationships that will bring his buyers back for a second purchase from him when needed.

Outcome:

After spending several hours, exchanging comments and discussion, he sent me a message accusing me of being full of myself, because I ‘self promote’.

Understand:

Advertising, marketing, and websites are all SELF PROMOTING. You have to know what you offer to make it available to others. If you don’t know what you have to offer, and don’t offer it… They’re not going to buy it. They won’t care what you offer. They won’t buy it.

Self Promote – it’s how business happens.

Your confidence will take you past the trees into the forest, and out the other side, because you’ll take that first important step.

Trivial Adulation, Frustration, and Anger Management

social media marketing

OMG, there’s no SHARE button! The frustration was palpable on FB this morning. That tiny little five letter word that fills the space after “comment” on the “what to do bar” under a post, picture, or video appears to not be there sometimes. But just sometimes. So, we have to have long winded discussions about why it is there on one post, yet not on another.

I tried. I offered several explanations (all the same, but worded differently, for those who weren’t picking up on the nuances of the game plan). And then there was the graphic I created for the express purpose of proving the point, that it wasn’t FACEBOOK removing the button, but the poster who determines that nobody but their own friends should SEE what they post. Well, that didn’t work either.

Instead of being angry at Facebook for removing the button, that whole list of posters were now angry at me for explaining it. One – bless her sweet heart – informed me that “if you’re not an IT professional, you don’t know what you’re talking about” and I didn’t bother to tell her, I am. Why bother?

More and more often recently, I’ve noticed people are offended, adulated, or frustrated by less and less. Really, a SHARE button?

Share Button

Last night, I was visiting with a friend online, and she went off, totally blowing up over Facebook adding an option to schedule an event, when she used a keyword “Tomorrow” in a private message. In the end, she asked, “Why does Facebook care?”

Facebook is a for-profit business.

The objective of providing a FREE place for people to communicate with each other is for Facebook to sell ads that people click on, to make money. Facebook wants you to spend your time creating more and more pages, events, groups, and posts, so they can sell ads. Yeah, kinda brilliant, isn’t it! Wish I’d thought of that!

Does this mean I reject the use of Facebook, because they appear to manipulate me into doing what they want? No. It means I’m a little more selective about what I do. And I try to make sure it’s really something I want to do – before I spend my time doing it.

If the act benefits ME, I’m more likely to play along than if whatever Facebook is encouraging me to do offers me no benefit.

Selective reasoning works well.

Just because Facebook offers up a new option, or takes one away, doesn’t mean their service is less appealing. It means they’ve found a way to streamline their services to meet THEIR needs. IF you don’t like it, adjust it to meet your needs, or create your own “Facebook” and don’t worry about them anymore.

In simpler words… Get over it!

Why get upset that Facebook is a self-serving business model, just like almost every other business model? Use it, find ways around their ‘reprogramming’ and move on… Change is part of the program. Instead of making a big deal out of what Facebook does to confuse users, why not find ways to make money from Facebook?

Social Media Marketing Business Models are PROFITABLE!

If you’re on social media: Facebook, Twitter, Pinterest, or LinkedIn – or any of many other options, I believe you have an opportunity in your hands. I believe this, because I’ve applied this Business Model over the past several years, and it works.

By learning a social media platform and then finding clients who want to pay you to share their business, you could be making money on social media.

Click below to find a Social Media Marketing Business Model that works. And sell your services.

 

$7 Business Model